Tushar Jain’s journey is one of the more grounded and inspiring stories in India’s small and medium enterprise landscape. Co-founder and Managing Director of High Spirit Commercial Ventures Private Limited (HSCVPL), he transformed personal and family adversity into a successful bag manufacturing and distribution business focused on backpacks, soft luggage, and related products.
Early Hardship and Street Beginnings
Tushar Jain comes from a family originally linked to Jharkhand (with roots around Daltonganj). His father, Mulchand Jain, was a businessman who lost nearly everything in the 1992 Harshad Mehta stock market scam. With the family’s finances in ruins, the father-son duo began selling bags on the streets of Mumbai in the early 1990s. What started as a survival activity became the foundation of their later business.
This period of street vending taught Tushar practical lessons in customer demand, pricing, quality, and resilience that would shape his approach for decades.
Building the Business Step by Step
In 1999, Tushar started trading operations in Surat, connecting with around 300 retailers. In 2002 he shifted focus to Mumbai with the goal of building a pan-India presence. The first internal brand, Priority, was introduced to offer affordable, functional backpacks and bags aimed at the mass market.
By 2006 the business was supplying customized bags to corporate clients. The real operational leap came around 2007 with the setting up of the first manufacturing unit. Production began at a modest 3,000–4,000 bags per day and steadily increased. By the time High Spirit Commercial Ventures was formally incorporated as a private limited company on 14 June 2012 (CIN: U19115MH2012PTC232201), the promoters already had more than a decade of experience. Turnover at incorporation was reported around ₹60 crore.
Growth, Brands and Scale
Under Tushar’s leadership the company expanded its product range and brand portfolio. Key brands include:
- Priority – the core mass-market backpack and everyday bag brand
- Hashtag – targeted at youth with trendier designs
- Humpty Dumpty – another backpack-focused line
- Traworld – positioned as a more premium travel/luggage option (at one point associated with celebrity endorsement)
By 2014 production capacity had risen to 10,000–20,000 bags per day with turnover around ₹90 crore. In subsequent years the company reported selling about seven million bags in a single year and was frequently described as among the larger players in the Indian backpack segment (often cited as fourth-largest in certain reports around the late 2010s). Peak publicly mentioned turnover figures in media coverage hovered around ₹250 crore.
The company operates from Mumbai (with warehouse/manufacturing links in the Bhiwandi area) and maintains a network of regional offices and a wide distribution footprint across general trade and modern trade channels. It manufactures school/college backpacks, office bags, travel bags, duffle bags, soft luggage and related products, with some export activity.
Directors of the company include Tushar Jain, his wife Rashmi Tushar Jain, and father Mulchand Jain. The registered office is in the Govandi/Mumbai area. The company website associated with the Priority brand is prioritybags.in.
Recent Developments and Expansion
In recent years High Spirit has focused on expanding manufacturing capacity. Notably, the company has engaged with the Bihar government for industrial support. Public statements and official posts highlight a significant increase in production capacity (reports mention growth from a smaller base of machines to several thousand), with plans for facilities that can produce large volumes of backpacks annually. Tushar Jain has publicly acknowledged government infrastructure and policy support as helpful for this expansion.
The business remains a private limited company focused on manufacturing and distribution rather than a high-profile funded startup. It continues to emphasize volume in the value and mid segments of the bags market while building brand differentiation through Priority, Hashtag, Traworld and related lines.
Leadership Style and Legacy
Tushar Jain’s approach has been characterized by steady operational scaling, attention to distribution networks, and a practical understanding of mass-market Indian consumers who want durable, affordable bags. He has spoken in interviews about the long journey from street sales to organized manufacturing and the importance of persistence after early financial ruin.
His story is frequently covered in Indian business media as an example of resilience — a father-son team that started with almost nothing after a major financial scandal and built a multi-crore manufacturing business employing many people and serving a large retail network.
Key Sources and Further Reading
- YourStory SMBStory interview and profile: From selling bags on Mumbai streets to launching High Spirit…
- Company details (Tofler / corporate records): High Spirit Commercial Ventures Private Limited
- LinkedIn company page: High Spirit Commercial Ventures Pvt. Ltd.
- Zee News and other coverage of the street-to-success narrative
- Official Bihar government social media posts referencing manufacturing expansion and capacity growth under Tushar Jain’s leadership
Tushar Jain’s path illustrates how determination, incremental scaling, and deep familiarity with the Indian mass market can turn a street-level survival business into a substantial manufacturing enterprise. From the pavements of Mumbai in the 1990s to a company with national distribution and growing production capacity, his story remains one of the more authentic small-business success accounts in contemporary India.
